EVOLVE STRATEGY
Go beyond tickets sold. Create connections, cultivate belonging, and build a lasting community around your brand with a strategy that's both impactful and intentionally inclusive.
Who You Are
You're a business owner, brand manager, or passionate individual with a incredible event idea. But if you're not in the business of events, the marketing and coordination can feel overwhelming.Today's audiences expect more. They spot tokenism from a mile away and crave authentic connection. The pressure to get the marketing right—to be truly inclusive, accessible, and culturally relevant—can be paralyzing.Do these sound familiar?
"I have a great event concept, but no roadmap to make it a reality for my audience."
"I want to be inclusive, but I'm worried about making a misstep or not reaching diverse communities effectively."
"My marketing feels generic. How do I create messaging that truly connects and converts?"
"I'm overwhelmed by logistics and need a strategy that focuses on connection, not just coordination."
This is where generic plans and AI tools fall short. They can replicate processes, but they cannot understand nuance, cultural context, or the human emotion required to build genuine trust and belonging.
Your Solution
Evolve Strategy is a boutique consultancy dedicated to crafting event marketing and experiences that are as meaningful as they are successful. We combine strategic rigor with a deep understanding of community dynamics to ensure your event resonates on a human level.Why Partner With a Human Strategist?
In an age of AI, our competitive advantage is lived experience. Algorithms can't navigate cultural nuance, build genuine trust, or foresee the real-world implications of a marketing message on a diverse audience. I bring years of hands-on experience building communities from the ground up, allowing me to craft strategies that are not only effective but are also culturally intelligent and authentically inclusive.Your Starting Point: Strategic Consultations
The Clarity Call (15-min • Free): Let's connect. We'll pinpoint your biggest marketing challenge and see if we're a good fit to solve it together. No pressure, just a productive conversation. After booking, you'll receive a link to our full capabilities deck to see what's possible.
The Power Hour (1hr • $100): Ready to build your plan? We'll dive deep into a specific area—like defining your target audience, crafting inclusive messaging, or building a marketing timeline—and you'll leave with a structured strategy and immediate next steps.
The Launch Plan (30min • $50): Perfect for nailing down a single, crucial element. Get focused, expert advice on your budget allocation, platform choice, or promotional copy to get your event launched with confidence.
Why Evolve?
I'm Anita Obasi, the founder of Evolve Strategy. My expertise isn't theoretical; it's built on a foundation of tangible results in creating spaces where people feel seen, heard, and connected.
I've built thriving communities from the ground up, most notably growing Sapphic LA from an idea into a platform with over 770k monthly views, and expanded footprint to NYC, and consistently sold-out events.
I've managed complex projects and budgets, successfully executing on $1M+ budget events and producing large-scale events like a 3,000-attendee showcase at SXSW.
My work is dedicated to equity and access. I don't just check diversity boxes; I build frameworks for genuine inclusion that become your brand's superpower.
My insights are sought-after, having been featured in Paper Magazine, NYLON, the LA Times, and The Austin Chronicle to name a few. I've also keynoted at the University of Texas on the power of community building.
Evolve Strategy is the culmination of this journey—a way to apply this proven, community-centric framework to help a wider range of brands create authentic impact.I understand what it takes to build a community around a brand—and I can help you do it too.
Ready to Evolve Your Approach?
Stop hoping your event will connect. Start building a strategy that guarantees it will.
Let's unlock the potential of your next event together.In 15 minutes, we'll identify the first step to transforming your event concept into a community-building success. You'll also receive our full capabilities deck to see the deeper work we can do together.Let's build something meaningful.